🇩🇪 Lübbecke, Germany
Born 1991
About Me
I build businesses and develop people.
After 12 years in the corporate world, I started building my own thing—an agency, then enterprise SaaS, a construction company (yeah, really), plus a few digital ventures in e-commerce and affiliate.
Now I help high-performers discover their talent stack, figure out what they actually want, and build toward it—strategically, not recklessly.
I believe in building with authenticity. With people I trust. No pretense. No bullshit. Just real partnerships and real work.
The Journey
My Path
Building Ventures
Launched multiple ventures while documenting the journey. Focused on authentic entrepreneurship and building with people I trust.
Plotdesk
Spun out Plotdesk from Say Digital—enterprise AI platform business with a small, excellent team.
Building Padello
Germany's leading Padel court construction company with 150+ courts built. A business built with close friends.
Say Digital
Co-founded and scaled a digital agency. Learned everything about execution, pivots, and client relationships.
Corporate World
Worked for a global engineering firm in Business Development roles focusing on US, North/South America, and Europe. Travelled the world, got to work on exciting projects.
Purpose
Why I Do This
I've seen too many talented people stuck—not because they lack ability, but because they lack clarity.
They don't know what they're uniquely good at. They don't know what they actually want. And they definitely don't know how to bridge the gap without destroying everything.
I help them figure it out. Strategically. Authentically. Without the guru BS.
Because the world doesn't need more info-product schemes. It needs more people building real things with real people.
Values
What I Stand For
Real strategies backed by personal experience
Honest numbers and timelines (e.g., the 2x rule)
Protecting people from reckless advice
Building wealth that compounds (equity, not just salary)
Freedom, time, and options—not just money
Paying yourself first (abundance mindset)
Becoming a beginner again (ego death)
Designing life around dreams, not "work-life balance"
Strategic transitions (not reckless leaps)
Real businesses (not info-product schemes)
Sustainable building (not burnout culture)
Truth-telling (not motivational fluff)
Boundaries
What I'm Against
Info-product gurus
Selling dreams without proof. Making money by teaching how to make money.
Toxic "just quit" advice
Reckless guidance that destroys lives, families, and finances.
Hustle culture
Glorifying burnout as a badge of honor. Sleep deprivation as a flex.
Empty promises
Motivational fluff without substance. Feel-good content that changes nothing.
My Philosophy
What I Believe
Lessons learned from reading legends like Scott Adams, watching Sam Ovens, working with mentors like Holger Broer—and most importantly, exploring the world with an open heart.
Systems over Goals
Goals set direction. Systems create momentum. Build habits that compound daily.
Mind Programming
Reality is perception. Your mind can be programmed. Choose your inputs wisely.
Leverage = Zone of Genius
Maximum leverage comes from time spent in your zone of genius. Delegate the rest.
Track Your Energy
The key metric to track is personal energy. Everything flows from how you feel.
Stack the Odds
You can't force luck. But you can stack the odds through preparation and positioning.
Health + Freedom
Health + Freedom = A good life. Everything else is just decoration.
Setbacks = Setups
Every setback is a setup for growth. The obstacle is the way.
Grow Like a Lobster
You grow like a lobster. Break the shell to expand. Discomfort precedes growth.
Actions Reveal Truth
Actions, not words, reveal true intentions. Watch what people do, not what they say.
Clear Why
A clear why makes any how bearable. Know your purpose before choosing your path.
Thoughts → Reality
Thoughts become beliefs. Beliefs shape actions. Actions create reality.
Identity Question
"Who am I becoming?" is the most important question you can ask yourself.